What is creativity?
Is the ability to see and to respond.
(Erich Fromm)
Creativity is not an end in itself but the result of an acute and logical thinking.
A good strategic planning is based
on an intensive analysis and planning steps to achieve the goal, creativity is the final leap.
IN OUR METHOD, FOLLOW THESE STEP
1. DEBRIEFING
2. ANALYSIS OF THE MARKET CATEGORY
3. CONSUMER ORIENTATION
4. VALUES CONVEYED BY THE BRAND AND PRODUCTS
5. COMMUNICATION STRATEG AND TARGET CONCEPT
6. POSITIONING, BENEFITS, REASON WHY, TONE AND STYLE
7. CREATIVE INTENTION, KEY ELEMENTS
8. STRATEGIC FLOW
9. CREATIVE CONCLUSIONS
10. FINAL DESIGN AND LAYOUTING
